Nothing changes except what matters
Credit: HEAD
HEAD continues to innovate with the launch of the BOOM RAW tennis racquet, an encouraging development in the search for a more sustainable1 future for racquet sports.
All of the carbon fibers are bio-circular carbon fibers in the limited-edition and highly innovative BOOM RAW racquet, which offers the same explosive power – along with the same fun, feel and easy playability – as the regular, in-line BOOM racquet. The bio-circular carbon fibers are manufactured by Toray and its subsidiary Toray Carbon Fibers Europe.
Showcasing that nothing changes except what matters, HEAD will launch the BOOM RAW on Earth Day on 22nd April 2025.
In 2024, HEAD collaborated with Toray on developing prototype racquets utilizing Toray’s 100% bio-circular carbon fibers in accordance with the mass balance approach2. Toray’s bio-circular carbon fibers are attributed from waste and residues of biological origin from agriculture, forestry and related industries from the start of the supply chain which – instead of being sent to landfill or otherwise taken out of the economy – are reused, used or recycled. Now, with the launch of the BOOM RAW, HEAD is showing how it is possible to achieve the high performance of an in-line racquet while reducing the environmental impact.
The regular, in-line BOOM series is a fun-loving collection of racquets that lets you play drop shots, hot shots and big shots, boosting your energy and confidence, and the BOOM RAW, with its more sustainable creation, is possibly even more of a feel-good racquet.
Developing the BOOM RAW with Toray and its subsidiary bio-circular carbon fibers producer, Toray Carbon Fibers Europe, is part of HEAD’s ambition to be more sustainable. As an environmentally responsibly oriented sporting goods manufacturer, HEAD recognizes that there is much more to be done to reduce harmful emissions and protect biodiversity. The collaboration between HEAD and Toray will continue, with a view to HEAD potentially releasing more sustainable racquets in the future.
In line with HEAD’s commitment to sustainability, its primary tennis racquet manufacturer in China will transition to sourcing exclusively green energy3 for racquet production. This initiative is expected to reduce carbon emissions by approximately 7,000 tons annually4, reinforcing HEAD’s dedication to minimizing its environmental impact while continuing to innovate in racquet sports.
- The fossil fuel dependency was lowered in the production of these racquets.
- A mass balance approach is one in which raw materials with certain characteristics (an example being biomass-derived) are mixed with other raw materials (such as petroleum-derived ones) in the processing and distribution process, from raw materials through to finished products. Characteristics are assigned to part of a product in line with the input proportions of raw materials with those characteristics.
- According to the government’s information
- According to internal calculations.
About HEAD & Toray
HEAD TENNIS is a global provider and marketer of premium branded tennis apparel, footwear, balls and equipment. Since its launch in the 1960s when HEAD founder Howard Head first introduced the aluminum racquet, HEAD TENNIS has consistently delivered innovative engineering and performance-driven products to athletes of all competitive levels. Many of today’s top and future ATP and WTA players such as Novak Djokovic, Alexander Zverev, Taylor Fritz, Jannik Sinner and Coco Gauff are part of the HEAD TENNIS family.
Toray is a leading technology and advanced materials innovator. We have contributed to social progress since our foundation in 1926 by creating new value. We help the world to overcome new challenges by supplying fibers and textiles, resins and films, carbon fiber composite materials, and other high value-added products. Our 306 subsidiaries and affiliates worldwide employ almost 48,000 people.
